Pinterest Growth Strategist — Ecommerce & Beauty | Remote

Headquarters: Remote URL: https://www.toptal.com/

About the Role

We're looking for an experienced Pinterest Marketing Specialist to drive real traffic and sales growth for an online hair extension store. This isn't a "post and hope" role — you'll own a full growth strategy built on SEO-driven content, keyword and trend research, and continuous analytics-based optimization. If you know how to turn Pinterest into a measurable growth channel rather than just a content calendar, this is built for that.

What You'll Do

• Develop and execute a Pinterest growth strategy aimed at increasing website traffic and sales
• Create engaging Pins using client-provided photos and videos, optimized for discoverability and conversion
• Write SEO-optimized titles and descriptions for pins to maximize search visibility
• Research high-performing keywords and current trends to inform content and pinning strategy
• Publish pins consistently on a daily basis to sustain growth momentum
• Organize and optimize Pinterest boards for better visibility and audience targeting
• Drive targeted, high-intent traffic to the website through strategic pinning
• Monitor analytics closely and continuously refine strategy based on performance data
• Follow Pinterest best practices to avoid spam and maintain platform compliance

What You Bring

• Proven experience managing Pinterest accounts for ecommerce or beauty brands, with measurable growth results
• Ability to create compelling visual content and write SEO-friendly descriptions
• Strong knowledge of Pinterest trends, keyword research, and analytics tools
• A strategic, growth-oriented mindset — comfortable setting goals and iterating based on data, not just executing a content calendar

Nice to Have

• Experience in beauty, hair, fashion, or related industries

Why This Role

• Growth-focused mandate: Your work is measured by traffic and sales impact, not just posting volume
• Full strategic ownership: Own keyword research, content strategy, and optimization end to end
• Data-driven iteration: Real opportunity to test, measure, and refine what actually drives conversions
• Niche relevance: Beauty/hair ecommerce is a strong fit for Pinterest's visually-driven, high-intent audience

How to Apply

Ready to turn Pinterest into a real growth engine for an ecommerce brand? Apply through Toptal here: https://www.toptal.com/talent/apply

To apply: https://weworkremotely.com/remote-jobs/toptal-pinterest-growth-strategist-ecommerce-beauty-remote