Tracking Analyst

Salary: £50,000 - 50,000 per year

Requirements

• Strong hands-on experience with GA4 and Google Tag Manager
• Proven ability to troubleshoot complex tracking setups
• Experience auditing GA4 implementations and designing measurement frameworks
• Comfortable balancing BAU tasks with larger strategic projects
• Experience within hotel, travel, or hospitality sectors is highly desirable
• Exposure to internet booking engines is a strong advantage
• Understanding of cookie compliance, consent management, and data privacy regulations

Responsibilities

• Own and manage GA4 tracking across all client accounts
• Build, maintain, and optimise Google Tag Manager containers
• Implement GA4 tracking plans
• Set up and maintain custom dimensions, custom metrics, and events
• Validate tagging implementations and troubleshoot data anomalies
• Implement robust tracking frameworks across Web, Paid Media, and SEO
• Conduct in-depth GA4 audits for new and existing clients
• Diagnose and fix complex tracking issues, including cross-domain
• Continuously monitor tracking health and proactively implement improvements
• Ensure accurate conversion tracking for Paid Media campaigns
• Support SEO through event tracking and behavioural data insights
• Work in alignment with US data privacy and consent requirements
• Collaborate cross-functionally with Paid Media, SEO, and development teams to ensure accurate data collection
• Support the development of the agencys reporting stack
• Help improve how performance data is collected, structured, and used

Technologies

• Support
• Web
• Marketing

More

We are a fast-growing, UK-based digital agency looking for a GA4 Tracking Analyst to join our team in a fully remote role. Founded by proven agency leaders, we pride ourselves on building a collaborative environment without egos or unnecessary hierarchy. As a member of our team, you will enjoy great benefits including a share of 10% of company profits, an unlimited holiday allowance, flexible working hours, and annual company retreats.

last updated 15 week of 2026