[Remote] Paid Digital Media & Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Dr. Tavel Optical Group is seeking a Paid Digital Media/Digital Marketing Manager who will lead the strategy and execution for paid digital media across various platforms.

The role involves optimizing campaigns, developing analytics, and enhancing patient loyalty communication programs to create impactful digital media campaigns.

Responsibilities Launch, manage, and optimize paid search, display, and social campaignsPlan and execute targeted programmatic campaigns that go beyond impressions to real impactBuild custom segments, retargeting flows, lookalikes, and cross-platform funnels that convertCreate full journey analytics analysis, monitor KPIs, create dashboards, and give honest feedback about what’s workingDevelop strategy and collaborate on execution of patient email and text marketingOwn paid media budgets; maximizing efficiency, minimize waste, and proving ROIPartner with creative teams to ensure campaigns succeedEnsure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA compliant digital advertising Skills 5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)Experience planning or executing OTT/CTV and digital streaming audio campaignsObsessively analytical.

You love data, testing, iterating, and scalingExperience building analytics and tracking programsExperience building patient loyalty marketing programsFluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketersNaturally curious and always learning what's next in the media landscapeHave an opinion on topics like PMax, Generative AI in search and murky programmatic inventoryComfortable working across teams, juggling multiple campaigns, and meeting tight deadlinesBonus: You've worked with multi-location, healthcare, retail, or regulated industriesBigger bonus: You've built performance media campaigns that captured attention AND sparked growth Company Overview Dr.

Tavel Optical Group provides glasses, contact lenses, eye exams, & eyewear to tens of thousands of Hoosiers each year. It was founded in 1940, and is headquartered in Indianapolis, Indiana, USA, with a workforce of 201-500 employees. Its website is https://www.drtavel.com/.