Part-Time Account Strategist (Paid Media / PPC)

Company: Highway One Marketing Location: Remote (U.S. Only) Hours: ~15 hours per week Employment Type: Part-Time (W2) Compensation: Hourly, depending on experience (DOE) Growth Opportunity: Potential to transition into full-time role

About Highway One Marketing

Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients.

We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.

About the Role

We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts.

This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations.

Who We're Looking For

• A strategic thinker who can also execute
• Someone who values clarity, structure, and measurable outcomes
• A marketer who uses AI as a tool—not as a substitute for original thought
• Strong communicator who can confidently contribute in client discussions
• Someone with a comfortable workspace (we are fully remote) and reliable internet access

Key Responsibilities

Execution (60%)

• Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms
• Conduct keyword research, audience targeting, and campaign setup
• Write and test ad copy and creative variations
• Monitor performance and implement ongoing optimizations

Strategy (30%)

• Contribute to overall account strategy and campaign planning
• Identify opportunities for growth, efficiency, and testing
• Align campaign structure with client goals and KPIs

Reporting & Insights (10%)

• Analyze performance data and translate into clear recommendations
• Prepare reports and client-ready insights

​

Client & Team Collaboration

• Participate in 2–3 (avg) weekly meetings (internal + client calls)
• Present findings, recommendations, and performance updates
• Collaborate with team members across paid media and SEO

Required Qualifications

• 2–5+ years of hands-on paid media experience
• Proven experience managing campaigns in: Google Ads LinkedIn Ads Meta Ads
• Strong understanding of campaign structure, bidding strategies, and optimization techniques
• Experience with Google Analytics 4 (GA4)
• Ability to interpret data and make actionable recommendations
• Comfortable in a client-facing role

Preferred Qualifications

• Experience with: Google Tag Manager Looker/Data Studio
• Familiarity with additional platforms (Reddit, TikTok, etc.)
• Exposure to SEO principles and collaboration with SEO teams
• Experience in one or more of the following industries: B2B SaaS Ecommerce Higher Ed / EdTech Local service businesses, restaurants, or franchises Travel / hospitality

Additional Details

• Fully remote (U.S. only)
• References may be requested during the hiring process

​