Digital Marketing Manager (Google Ads & Meta Ads) – Luxury Fashion/E-Commerce

The Role You will own and optimize our paid media strategy across Google and Meta, with a primary focus on increasing profitable revenue, improving ROAS, lowering customer acquisition costs, and scaling customer growth. This is a hands-on role.

We are not looking for someone who simply reports on performance—we need someone who can identify opportunities, implement changes, test aggressively, and drive measurable results.

Google Ads Manage Search, Shopping, Performance Max, and Remarketing campaigns Optimize product feeds and Merchant Center Improve ROAS, conversion rates, and customer acquisition costs Conduct keyword research and competitor analysis Build testing roadmaps for creative, audiences, and bidding strategies Monitor attribution and conversion tracking Meta Ads Manage Facebook and Instagram advertising campaigns Develop audience strategies, retargeting funnels, and prospecting campaigns Analyze creative performance and provide recommendations Scale winning campaigns while maintaining profitability Work closely with our content and creative teams Analytics & Reporting Own weekly and monthly performance reporting Analyze customer acquisition costs, MER, ROAS, AOV, conversion rates, and LTV Identify trends and opportunities for growth Make recommendations backed by data Strategic Growth Develop customer acquisition strategies Identify opportunities across paid search, paid social, influencer, affiliate, and retention marketing Stay current on platform changes and best practices Requirements Must Have 4+ years managing Google Ads and Meta Ads Proven experience scaling e-commerce brands Strong understanding of attribution and conversion tracking Experience with Shopify Experience managing monthly ad budgets Strong analytical and reporting skills Ability to independently identify problems and implement solutions Preferred Fashion, beauty, luxury, or lifestyle brand experience Experience with Klaviyo email marketing Experience with Google Analytics 4 Experience with creative testing frameworks Understanding of customer lifetime value and retention metrics Pay: $25.00 - $35.00 per hour Work Location: Remote