Werkstudent Content & Brand (m/w/d)

About the Role

A fast-growing Berlin-based B2B performance marketing agency is looking for a creative, self-driven Werkstudent Content & Brand (m/w/d) to own its entire brand presence from the ground up. This is a real ownership role — not an assistant position. You'll shape how the company shows up across LinkedIn, video, design, and every sales and marketing touchpoint that matters.

You'll work 16–20 hours per week on a Werkstudent basis, ideally for 12+ months , on-site in Berlin (Mitte) .

What You'll Do

• Write compelling LinkedIn content for company founders and the company account — hooks, storylines, carousels — calibrated to the tone a B2B niche actually responds to.
• Produce image and video content end-to-end: concept, shoot, edit, design. Think Reels, talking heads, customer testimonials, and behind-the-scenes.
• Own brand consistency across all channels: website, pitch decks, sales materials, and templates — everything should feel cohesive.
• Build and maintain a content calendar and keep publishing cadence consistent — shipping beats perfecting.
• Track performance data, identify winning formats, and scale what resonates.

What We're Looking For

Must-haves (dealbreakers)

• Currently enrolled student with 16–20 hours/week available, ideally for 12+ months.
• Proficiency in video editing tools (CapCut, Premiere, or equivalent) — concept to final delivery.
• Proficiency in design/graphics tools (Figma, Canva, or equivalent) for visual assets, pitch decks, and sales materials.
• Demonstrated experience producing LinkedIn content (posts, carousels, hooks) with an understanding of what performs on the platform.

Strongly preferred

• Experience writing marketing and brand content for B2B or SaaS audiences.
• Experience managing content calendars and executing consistent publishing schedules.
• Experience analyzing content performance metrics and using data to inform strategy.
• Experience producing video content end-to-end, including filming, editing, and post-production.
• Experience building brand consistency across multiple touchpoints (website, decks, templates, marketing materials).

Nice to have

• Experience with photography, lighting, and on-location content production.
• Exposure to GTM, sales enablement, or marketing for B2B software/SaaS companies.
• A portfolio or examples of personal content creation projects or published work.

You're a great fit if you

• Move independently — you generate ideas, execute them, and seek feedback proactively.
• Want to build a brand from scratch rather than iterate within a corporate process.
• Live on LinkedIn and genuinely understand what makes content land.
• Have a portfolio or samples ready to share.

Compensation & Benefits

• Competitive Werkstudent hourly rate (details discussed in interview).
• Real autonomy and ownership over brand and content strategy from day one.
• Hands-on experience in a growing B2B agency environment.

Please note: Visa sponsorship is not available for this role.

Location

On-site in Berlin, Germany (Mitte area). This is not a remote role.

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