Website Content Writer

Content Writer - Websites Location- Remote Hartford,CT Website Content Writing At least 3 years of measurable experience in the following: Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applicationsCreating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused designPlanning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of contentAligning content with business goals, stakeholder objectives, and user needsInventorying and auditing of content on a local or enterprise levelCopywriting a high proficiency in writing for real people and motivating them to actionConducting in-depth research on industry-related topics to develop original content and optimize current contentCreating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaignsEditing content and proofreading material for errors and inconsistenciesSEO and analytics Content Lifecycle Governance Website Writing and Content Management Knowledge of Sitecore or a comparable CMSContent creation for websitesExpert copywriting and editing skillsContent marketingSEO and analyticsOther Desirable Skills Proficient in Sitecore 10.2Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field3 years of website content writing for a company or institution in a full-time role with defined project-driven goalsProficient in Digital content standards and plain language guidelinesExperience with chatbots, search consoles, and helpdesk servicesProficiency with content tools, especially development, inventory/auditing, and SEO toolsA portfolio of published online contentIndustry certification in a field-related discipline1 year of experience using customer relationship management platforms such as Salesforce1 year of experience using Google Analytics (preferable GA4)1 year of experience using data dashboard software like Power Bi