Marketing Manager, Content & AI Enablement

Title: Marketing Manager, Content & AI

Enablement

Location: Fully Remote

Reports To: VP, Marketing & Communications

Pharmacy

benefit management is a $500B+ industry most people have never heard of — but

it has a major impact on how prescription drugs are priced, accessed, and paid

for. Expion Health is at the forefront of changing how that system works.

We sit at

the intersection of data, technology, and pharmacy economics, helping clients

stay ahead of a rapidly evolving market. We are also in the middle of a

company-wide AI transformation, with teams across the business rethinking how

work gets done.

The Role

We are

looking for a Marketing Manager, Content & AI Enablement to help our marketing team create stronger

work faster by combining AI ingenuity with marketing fundamentals. This is not

a role for someone who wants to use AI around the edges. It is for someone who

wants to help build a more modern, faster, smarter marketing function from the

inside.

You do not

need to be a professional copywriter, designer, developer, or digital media

expert. But you do need to know what strong marketing looks like: clear

writing, sharp messaging, smart design, audience relevance, brand consistency,

and content that actually gets people to pay attention.

You should

already be using AI tools beyond basic experimentation. You are not just asking

ChatGPT for a caption once in a while. You are using AI to draft, edit, ideate,

summarize, repurpose, design, produce, test, and improve how work gets done.

You are curious about what comes next: smarter prompts, reusable workflows, AI

skills, agents, automations, AI-assisted video creation, presentation

development, and content systems that make marketing faster and better.

Most

importantly, you are leaning into how AI can evolve marketing. You are not

scared of new tools. You are curious, hands-on, self-directed, and excited to

figure things out.

What You’ll Do

Enhance

Creative Excellence and Marketing Content Production

You will use

AI tools and marketing platforms to produce and improve marketing assets across

touchpoints.

· Create and

enhance presentations, sales enablement materials, thought leadership pieces,

email newsletters, press releases, social graphics, short-form videos, internal

communications, campaign assets, and ad copy.

· Turn raw

inputs — SME interviews, transcripts, notes, outlines, webinars, research,

briefs, or existing materials — into polished marketing content.

· Repurpose

long-form content into LinkedIn posts, sales slides, email campaigns, short

videos, social graphics, newsletter content, and internal updates.

· Improve

existing content for clarity, structure, message strength, visual polish, brand

alignment, and audience relevance.

· Use AI to

accelerate drafting, editing, summarization, ideation, versioning, QA, creative

development, and content adaptation.

· Make sure

AI-assisted content is accurate, on-brand, audience-appropriate, and ready for

review or publication.

Build

AI-Enabled Marketing Workflows

You will

help the marketing team move beyond one-off AI use and toward practical,

repeatable workflows.

· Build and

refine prompts, templates, workflows, and repeatable processes for common

marketing needs.

· Explore

advanced AI use cases for marketing, including skills, agents, automations,

AI-assisted landing pages, video development, presentation creation, content

repurposing, and campaign testing.

· Identify

where AI can improve speed, quality, consistency, and scale across the

marketing team.

· Help

document best practices for responsible AI use, including accuracy, brand

voice, compliance, privacy, and quality control.

· Stay current

on emerging AI tools and recommend practical ways to use them in real marketing

work.

Support

Digital Marketing and Campaign Activation

You will

support marketing efforts across content, paid promotion, SEO, and email by

using platforms, tools, and AI to

· Support SEO

and AI search optimization through content updates, keyword research, metadata,

and performance optimization.

· Assist with

campaign strategy, planning, asset development, testing, launch, and

optimization.

· Support the

creation of simple marketing dashboards or centralized views of content and

campaign performance.

Improve

Marketing Project Management and Content Operations

You will

help make marketing work easier to create, manage, review, and reuse.

· Identify

opportunities to use AI or technology to improve how marketing content gets

created and delivered.

· Optimize

project planning, timelines, workflows, and asset tracking.

· Enhance

collaboration, feedback, and approval processes.

· Improve the

organization, management, and reuse of marketing assets and finished materials.

What We’re

Looking For

Required

· Degree in

Marketing, Communications, Journalism, Digital Media, Design, Business, or a

related field — or equivalent demonstrated work.

· Foundational

understanding of marketing principles and best practices with 1–5 years of

experience or demonstrated strength in at least one of the following areas

o Brand

marketing and development

o Content

marketing and production (thought leadership, newsletters, press releases,

content production, webinars, etc).

o Sales

enablement (tradeshow/industry activation and partnerships, sales materials and

presentations, product marketing)

o Digital

marketing (SEO, SEM, paid social, Google Ads, email marketing, landing pages,

campaign optimization, etc).

· Good writing

ability and strong editing judgment, with the ability to write clear, human

copy that does not sound generic or templated.

· Strong eye

for content quality, message clarity, visual presentation, design, and brand

fit.

· Hands-on

experience using AI tools as part of how you create or work.

· More than

beginner-level curiosity and experience with AI tools such as ChatGPT, Claude,

Gemini, AI video tools, AI avatar tools, image-generation tools, or similar.

· Experience

using marketing, creative, or campaign tools such as LinkedIn Ads, Google Ads,

PowerPoint, Canva, Adobe, CapCut, Mailchimp, SurveyMonkey, CMS platforms,

project management tools, or similar.

· Comfortable

with turning raw inputs, loose direction, or broad marketing needs into

powerful ideas, impactful content or a smart strategy.

· Self-directed,

resourceful, and comfortable working through ambiguity.

· Willingness

to experiment, learn, document, and improve how work gets done.

· Strong

attention to detail and project management skills

Preferred

· A portfolio

of relevant work

· Experience

with or strong interest in marketing to B2B audiences

· Marketing

project management, campaign coordination, content operations, or creative

production.

· Experience

with AI-assisted presentation creation, short-form video, voiceover,

avatar-based video, social graphics, landing page creation, or content

repurposing

· Experience

building prompt libraries, reusable templates, automations, skills, agents, or

structured AI workflows

· Experience

supporting healthcare, B2B, regulated industries, or agency environments

What Success Looks Like

In the first

4 months

· Develop a

solid working understanding of the business, brand, audiences, solutions, and

marketing priorities.

· Build a

clear point of view on how AI can help the marketing team work faster, smarter,

and more creatively.

· Identify and

prioritize practical AI enablement opportunities for marketing content

ideation, creation, repurposing, review, and production.

· Experiment

with advanced AI applications such as skills, agents, automations, and

structured workflows.

· Build

reusable prompt libraries, templates, workflows, collaboration processes, and

review steps for use across the marketing team.

· Improve the

quality, consistency, speed, and polish of AI-assisted marketing content.

Why Expion, Why Now

This role

exists because marketing is changing fast, and we'd rather lead that change

than react to it