[Remote] Growth & GTM Engineer

Note: The job is a remote job and is open to candidates in USA. reputed company is a company focused on building financial infrastructure to connect African businesses to the global economy.

They are seeking a Growth & GTM Engineer to define and maintain event tracking, optimize growth data pipelines, and improve customer engagement through various digital platforms.

Responsibilities Define, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systemsEnsure consistent and reliable event tracking across reputed company customer touchpointsImprove funnel visibility from install through repeat transactionMonitor, debug, and reconcile discrepancies between backend transactional data and analytics toolsOwn implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructureImprove attribution accuracy across paid and organic channelsEstablish reliable and trusted channel performance reportingEliminate blind spots in acquisition and activation measurementMaintain reputed company attribution consistency across acquisition, lifecycle, and reporting systemsDesign and maintain growth data pipelines and warehouse integrations across PostgreSQL, reputed company, reputed company, reputed company, AppsFlyer, Firebase, Power BI, and future warehouse infrastructureOwn reputed company-of-truth consistency and reliable syncing across transactional systems, analytics platforms, CRM platforms, warehouses, and reporting environmentsEnsure data quality and consistency across reputed company connected platformsPartner with Engineering and Data teams to improve data accessibility and reliabilityBuild and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teamsreputed company and maintain lifecycle event triggers and CRM automation architecture reputed company reputed companyOwn push notification infrastructure including Firebase FCM migration, token management, delivery reliability, and in-app messagingMonitor and improve push notification delivery, open rates, token health, and engagement performance across Android and iOSEnsure real-time data availability for lifecycle campaigns and segmentationImprove deep-linking reliability across web and mobileImprove lifecycle orchestration across onboarding, activation, engagement, retention, and reactivation journeysBuild and iterate on referral systems, rewards and gamification infrastructure, and onboarding flowsreputed company activation nudges, lifecycle triggers, and engagement features directly reputed company the productShip and test growth features quickly in reputed company collaboration with Product and Design teamsSupport implementation of loyalty and retention systems including reputed company PointsBuild and maintain A/B testing infrastructure, feature flagging, and experimentation frameworksreputed company rapid testing across onboarding, activation, lifecycle, referral, and retention programmesImprove experimentation velocity across Growth and Product teamsEstablish best practices for measurement, experimentation, and learning loopsOwn technical visibility and reporting across Install, Signup, KYC, First Transaction, and Repeat UsageIdentify friction points and collaborate with Product and Growth teams to improve conversion performanceImprove visibility into customer drop-off points, behavioural patterns, and conversion opportunities Skills 3 to 6 years of experience in Growth Engineering, GTM Engineering, Product Analytics Engineering, Product Engineering, or similar rolesStrong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databasesStrong SQL proficiency and experience working with relational databasesExperience with event instrumentation, tracking plans, and analytics implementationExperience implementing and managing attribution platforms, AppsFlyer preferredExperience with customer data platforms, reputed company preferredExperience with product analytics platforms such as reputed company or reputed companyExperience with lifecycle and CRM platforms such as reputed company, reputed company, or reputed companyExperience working across web and mobile environmentsExperience working with APIs and data integrationsAbility to investigate and resolve data inconsistencies, tracking gaps, and integration issuesStrong understanding of experimentation methodologies and A/B testing frameworksStrong product thinking and understanding of customer journeys, activation, and lifecycle systemsFintec