Senior Data Analyst SEM/PPC

Salary: £71,000 - 99,000 per year

Requirements

• We require a bachelors degree in Business, Maths, Statistics, or a related quantitative field.
• We require 2+ years of experience in a data analytics role, preferably in a digital marketing environment.
• We require the ability to turn complex data into compelling storytelling and actionable recommendations.
• We require expertise in SQL, including writing custom SQL queries and understanding database structures.
• We require understanding of statistical analysis techniques used for experimental design, including regression analysis, hypothesis testing, multivariate analysis, and time series analysis.
• We require experience using AI tools in day-to-day workflows, with an eagerness to expand knowledge and application of AI within SEM, data, and bidding.
• We require excellent verbal and written communication skills to present findings, explain complex concepts, and influence stakeholder decisions.
• We require the ability to manage multiple projects, prioritize tasks, and meet deadlines with a high level of accuracy and attention to detail.
• We require a genuine passion for learning and self-improvement.
• Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus.

Responsibilities

• We produce original analyses to identify and explore opportunities to optimize our SEM bidding strategies toward maximizing revenue.
• We seek out and implement improvements to our existing automated paid marketing systems.
• We plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance.
• We apply analytical techniques to measure the true return of our SEM spend.
• We collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met.
• We check marketing performance daily and regularly report to the wider team and leadership on trends, wins, and future plans.
• We leverage AI tools and technologies for day-to-day tasks and systems to enhance efficiency, generate insights, and streamline workflows.
• We stay informed on emerging ad technologies, best practices in media systems management and bidding optimization, process improvements, and automation to enhance performance.

Technologies

• AI
• Machine Learning
• Marketing
• SQL
• Support

More

We are Tripadvisor, and our subsidiaries include Tripadvisor, Viator, and TheFork. We connect people to travel experiences worth sharing through rich content, travel guidance, and two-sided marketplaces across travel categories. Our Senior Search Analyst will join our SEM bidding team, working in a dynamic, innovative, and data-driven environment with close collaboration across SEM, Data Science, Data Engineering, Marketing, and Machine Learning teams. We offer a remote-friendly approach with the option to work on-site as needed, a flexible schedule, competitive compensation with annual bonuses, donation matching, tuition assistance, a lifestyle benefit, travel perks, an employee assistance program, health benefits, and a generous referral scheme. We also value a culture built around traveler first, execution is our edge, and we succeed together.

last updated 35 week of 2026